A model of perfection combined with sexiness! French inspired lingerie, swimwear and homewear designed for sophisticated naturals.

Aesthetic Cult

Aesthetic Cult

Lingerie as a celebration song to the beauty of a woman’s body


The AESTHETIC CULT Lingerie Collection AW 2026-2027 by Marc & André is a space where sensuality becomes art. Everything is explicit and easy to see: the emotional depth of the moment, sense of authenticity, and inner harmony. Not the glow of an unattainable ideal, not just the effect of presence, but the complete immersiveness and taste for life – a happy and literally physical embodiment of a sublime image of Beauty.

The collection is guided by three conceptual themes:
Embracing Softness is about the soft power, the manifestation of inner stability, about curved lines and muted shades, translucent textures that gently embrace the body;

Flawed Romance is about deliberately casual small details and one’s little ways, a slight touch of carelessness as an attribute of perfect harmony – it is a beautiful love story related through lace patterns and elegant embroideries;

Sensorial Experience is a passionate theme dealing with a light touch and immediate response, the softness of lace and the interplay of silky undertones, the luxury of feeling and the intensity of emotion.

The AESTHETIC CULT Lingerie Collection celebrates the materiality of Beauty just slightly glamourized but always self-justifying, the triumph of inner aesthetics. Sensuality as an innermost ritual, as a sincere emotion – this is the special approach that makes the collection unique, permeated with the idea of true intimacy and warmth.

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INNER HORIZON

INNER HORIZON

INNER HORIZON
A QUIET DIALOGUE OF BALANCE, SOFTNESS, AND MODERN LUXURY


Inner Horizon explores knitwear as an expression of calm confidence and considered simplicity. The collection reflects a refined balance between structure and softness, where contemporary silhouettes are shaped by tactile materials, thoughtful construction, and emotional warmth.

Designed for women who value understated elegance, Inner Horizon embraces fluid lines, harmonious proportions, and textures that invite touch. Cashmere and merino blends elevate everyday dressing into a sensory experience, transforming comfort into a conscious and quietly luxurious choice.

The colour palette moves through grounded neutrals and muted mineral tones – serene greys, pale taupe, forest teal, and softened burgundy – echoing the interplay of light and shadow, stillness and movement. Each piece transitions effortlessly from quiet mornings to composed evenings, supporting modern life with ease and refinement.


Mild Horizon
Captures the balance between urban ease and coastal calm, defined by soft stripes and relaxed sport-luxe silhouettes.

Eternal Leaves
Expresses timeless elegance through refined jacquard textures and softly feminine shapes.

Ocean Braids
Draws inspiration from the rhythm of the coast, introducing sculptural cable knits with depth and movement.

Layered Lines
Focuses on elevated comfort through honeycomb structures and ribbed lines that support flexibility and ease.

Framed Grace
Reinterprets mid-century elegance with clean rib constructions and sculpted silhouettes.

Classic Retreat
Defines refined loungewear, blending soft tailoring with polished knit textures for everyday versatility.

Effortless Spark
Introduces subtle radiance through soft merino ribs and discreet shine.

Clouded Luxe
Embodies ethereal softness with brushed cashmere textures and delicate detailing.

Light Whisper
Crafted from 100% fine merino wool by Biella Yarn, it offers clean essentials for refined layering.


Signature basics evolve each season through curated tones.

Daily Delight, Lavish Sense, Entwined, and Endless Bliss
Complete the wardrobe with timeless essentials designed for effortless layering and lasting wear.


Inner Horizon is an invitation to slow down and rediscover comfort, balance, and the beauty of quiet luxury.

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FUSION GENERATION

FUSION GENERATION

The FUSION GENERATION collection is a dialogue of styles that reflects the evolution of fashion and its influence on self-expression. Inspired by the aesthetics of different decades, it combines iconic silhouettes of the past with current trends, creating swimwear for those who value individuality and comfort.

From vintage shapes to modern, clean lines, each look reimagines iconic trends and adapts them to today’s reality. High-quality materials, thoughtful cuts, and attention to detail make this collection the perfect choice for those seeking timeless style.

«Fusion Generations» is fashion that connects the past, present, and future.

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Brand

18 countries

The history of the Marc & André brand began in France. The main direction of production was the creation of elegant swimsuits with original designs.
Today, Marc & André is a sought-after brand that can meet the expectations of the most demanding customers and delight with unique design and high-quality products. Marc & André designers collaborate fruitfully with world-famous fashion houses and major fashion agencies.

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Distribution

78 stores

The history of the Marc & André brand began in France. The main direction of production was the creation of elegant swimsuits with original designs.



Today, Marc & André is a sought-after brand that can meet the expectations of the most demanding customers and delight with unique design and high-quality products.



Marc & André designers collaborate fruitfully with world-famous fashion houses and major fashion agencies.

More about
Сотрудничество
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